Cradle-to-cradle thinking is an approach to designing, manufacturing, building and consuming of materials that are ‘up-cycled’, improved and any dangerous substances removed from them over time as they are recycled (McDonough and Braungart. 2002).
The cardboard surfboard is a first of its kind eco-effective surfboard made by Ernest Packaging Solutions and Signal Snowboards. It changes the way people think how cardboard and water are no mix products, as it will not disintegrate when it touches the ocean. This surfboard technology meets McDonough and Braungart’s (2002) eco-effective list, in that the designers did get free from substances that are known as culprits of designs by turning away from using substances that are broadly recognised as harmful. it is made from non-harmful packaging cardboards.
Furthermore, McDonough and Braungart’s (2002), suggested that transformation to eco-effective vision does not happen all at once. Similarly, to make the cardboard surfboard water resistance and sturdy, the designers went through many processes before coating it with a thin polyurethane coating and a layer of see-through fiberglass (Inhabitat. 2014).
Also, it is noted that to create an eco-effective product the designer will have to signal his intention to commit to a new paradigm, rather than to an incremental improvement of the old. Wherein, the intention is not to be slightly more efficient, to improve on the old model, but to change the framework itself. Likewise, the board features a honeycomb cardboard core that makes it lightweight and different from the previous average Styrofoam or Polyurethane designs.
Inhabitat. 2014. This Super Durable Cardboard Surfboard won’t disintegrate when it hits the Ocean. Viewed from http://inhabitat.com/super-durable-cardboardsurfboard-wont-disintegrate-while-you-surf/
McDonough, W., & Braungart, M. (2002). Chapter 6 Putting eco-effectiveness into practice. In Cradle to cradle: Remaking the way we make things. New York: North Point Press. Retrieved from http://jmk.sagepub.com.ezproxy.lib.swin.edu.au/content/24/1/78