The article “First things first Manifesto 2000” points to the fact that designers have far more responsibility beyond commercial advertising. The belief that “commercial work has always paid the bills” is an exaggerated notion, especially the way it has been promoted by many design mentors, rewarded by the market, and how publications are reinforcing it. Moreover, the author believes that Consumerism is running the design world uncontested, and should be challenged through design resources and visual languages.
I agreed that despite the apparatus of advertising been presented as the most lucrative use of designers’ talents, there are more pursuits worthy of designers’ skills than commercial advertising, which include: cultural interventions and social marketing campaigns.
I disagreed with the view that the world sees designers as primarily focusing on advertising. Their works extend beyond advertising to almost everything we do.
Bierut’s criticism of the manifesto pointed some significant issues that its signatories failed to acknowledge- the fact that design in the advertising field is as equally important as every other design work. His argument is reasonable in the sense that design could be used as a tool to enable the activities of everyday life, including commercial life, but not fair for categorising graphic designers as viewers of the advertising world with a measure of envy.